Pricing

Start free. Upgrade when Ask runs out.

The product is the named Today plan. Paid is for unlimited coaching, extra dogs, and household sharing — not for unlocking breakfast.

Free

$0 forever

  • 1 dog
  • Personalized Today plan with why each task matters
  • 18 core lessons and 5-minute live sessions
  • Potty log, Journey, prep mode
  • Built-in expert coach (no AI cost)
  • 5 AI text answers per day

Vinny Plus

$6.99 / month

or $49.99 / year · save ~40%

  • Everything in Free
  • Up to 3 dogs
  • Unlimited AI Ask Vinny
  • Photo and short-clip vision coaching

Vinny Family

$12.99 / month

or $99 / year · save ~36%

  • Everything in Plus
  • Unlimited dogs
  • Household sharing — partners and sitters
  • Higher daily vision cap

No fake urgency

We will not lock the care plan. If you never buy Plus, Vinny still tells you what this puppy needs this morning.

FAQ

Is the Today plan really free?

Yes. Daily plan, task completion, training path, potty log, and the local expert coach are free. We do not paywall the morning aha.

What are the 5 free AI answers?

Ask Vinny can use a language model five times per day on the free tier. After that, the local expert still answers — or you upgrade to Plus for unlimited text.

What’s the difference between Plus and Family?

Plus is unlimited Ask Vinny, photo coaching, and up to 3 dogs. Family adds unlimited dogs, household sharing for partners and sitters, and a higher vision cap.

How do I pay?

On the web, Stripe — Apple Pay and card. On iPhone, Apple In-App Purchase via RevenueCat. Same Plus or Family entitlement.