Pricing
Start free. Upgrade when Ask runs out.
The product is the named Today plan. Paid is for unlimited coaching and extra dogs — not for unlocking breakfast. Partners and sitters are free.
Free
$0 forever
- 1 dog
- Personalized Today plan with why each task matters
- 19 core lessons and 5-minute live sessions
- Potty log, Journey, prep mode
- Built-in expert coach (no AI cost)
- 5 AI text answers per day
- Partners and sitters — as many as you want
Vinny Plus
$6.99 / month
or $49.99 / year · save ~40%
- Everything in Free
- Up to 3 dogs
- Unlimited AI Ask Vinny
- Photo and short-clip vision coaching
Vinny Family
$12.99 / month
or $99 / year · save ~36%
- Everything in Plus
- Unlimited dogs
- Higher daily vision cap
No fake urgency
We will not lock the care plan. If you never buy Plus, Vinny still tells you what this puppy needs this morning.
FAQ
Is the Today plan really free?
Yes. Daily plan, task completion, training path, potty log, and the local expert coach are free. We do not paywall the morning aha.
What are the 5 free AI answers?
Ask Vinny can use a language model five times per day on the free tier. After that, the local expert still answers — or you upgrade to Plus for unlimited text.
What’s the difference between Plus and Family?
Plus is unlimited Ask Vinny, photo coaching, and up to 3 dogs. Family adds unlimited dogs and a higher vision cap. Partners and sitters are free on every plan.
How do I pay?
On the web, Stripe — Apple Pay and card. On iPhone, Apple In-App Purchase. Same Plus or Family entitlement.